Creative Deal Structures 101: Seller Carry and Seller Financing Explained

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In commercial real estate, when someone says they “structured the deal creatively” — it’s not code for shady. It’s code for savvy.

Creative deal structure means you didn’t rely solely on one big loan and a fat down payment. You built a capital stack — a blend of funding sources, layered together to close the deal.


So What’s a Capital Stack?

 

The capital stack is how your deal is funded — think of it like a financial layer cake. Each layer represents a source of money, and each comes with different levels of risk, reward, and control.

The typical capital stack looks like this (from most secure to most risky):

  1. Senior Debt (like a bank loan) — gets paid first

  2. Mezzanine Debt or Seller Carry — fills the gap if the bank won’t fund it all

  3. Preferred Equity — higher up than regular equity, but doesn’t control the deal

  4. Common Equity (you + investors) — gets the biggest upside after everyone else is paid

Creative deal-making means playing mix-and-match with these layers — especially when the seller becomes one of them.


1. What Is Seller Financing?

 

Seller Financing is the umbrella term for anytime the seller becomes the lender — either partially or fully.

This includes:

  • Full seller financing (no bank — seller loans the whole amount)

  • Partial seller financing (seller provides a second loan)

  • Seller carryback (seller fills a small gap behind a traditional lender)

Think of seller financing as a flexible ingredient in your capital stack smoothie.


2. What Is a Seller Carry?

Seller Carry (aka seller carry back) is a subtype of seller financing, where the seller loans a portion of the purchase price, often in second position.

Structure:

  • Debt-based

  • Secured by: Promissory note + second lien on the property

  • Seller’s role: Lender, not owner

  • Terms: Interest-only, amortized, or balloon — fully negotiable

Example:

  • Purchase Price: $1,000,000

  • Bank Loan: $700,000

  • Seller Carry: $200,000

  • Buyer Equity: $100,000

Now you owe the seller $200K with monthly payments — but no ownership, no voting rights, and no share of upside.


3. What Is Full Seller Financing?

This is when the seller acts as the only lender. No bank. No underwriter grilling you. And you get to negotiate the terms directly with the seller aka lender, how much, what interest, for what period?

Structure:

  • Debt-based

  • Secured by: First-position lien

  • Seller provides: Full financing, just like a private lender

Example:

  • Purchase Price: $500,000

  • Down Payment: $50,000

  • Seller Financing: $450,000 at 6% interest with a 5-year balloon

You and the seller agree on terms, sign a note, record a mortgage or deed of trust — done.


4. What Is Seller Equity Participation?

This is when the seller says, “Forget the loan — I want in.”

They contribute capital or roll over equity into your new entity and become a co-owner — sharing in the upside, tax benefits, and long-term profits. This is a great option when the seller knows the potential of the property but do not have the team or patience to go through the process themselves. This helps offset your need to bring in more private investors while giving the seller the opportunity to benefit from the improved property and increased NOI.

Structure:

  • Equity-based

  • No lien. Seller owns a percentage of the LLC or LP

  • Tax-friendly. May defer capital gains and receive K-1’s

 Example:

  • Purchase Price: $1,000,000

  • Bank Loan: $700,000

  • Buyer Equity: $100,000

  • Seller Equity Roll: $200,000 = 20% ownership

They’re not just holding paper — they’re in the deal.

Quick Comparison

Category Seller Carry Seller Financing Seller Equity Investment
What it is Seller lends part of the price Seller provides full/partial loan Seller becomes a co-owner
Structure Debt (2nd lien) Debt (may be 1st lien) Equity (ownership interest)
Seller’s Role Lender Lender (full or partial) Partner / Investor
Monthly Payments? Yes Yes Maybe — depends on cash flow
Gets Equity Upside? No No Yes — shares in profits
Secured By Property lien Property lien LLC interest (not property)
Legal Docs Promissory note + lien Same as above Operating agreement, cap table
Tax Perks for Seller None None Yes — depreciation, capital gains
Control/Voting Rights None None Possible — per agreement
Common Use Case Fill funding gap behind lender No bank involved — seller funds deal Seller wants long-term upside

When to Use Each

Use Seller Carry if:

  • The bank won’t cover the full purchase price

  • You want to retain 100% equity

  • The seller is okay with fixed payments, no risk

Use Full Seller Financing if:

  • The property doesn’t qualify for bank loans

  • You want flexibility on terms or closing timeline

  • The seller is motivated and willing to hold paper

Use Seller Equity Participation if:

  • You want the seller’s buy-in and alignment

  • They want to defer taxes or stay involved

  • You’re open to splitting upside in exchange for less capital up front

Combine and Conquer

Want the best of both worlds? Mix and match your capital stack. For example:

  • Ask the seller for a $150K seller carry at 6% interest

  • Plus a 10% equity stake in the ownership entity

Now they get cash flow and upside — and you lower your out-of-pocket cost without necessarily needing to bring in new investors.

Creative financing isn’t just a hack — it’s your competitive edge. Learn how to build debt and equity capital stacks to minimize out of pocket expenses, give sellers close to their asking price (if the numbers work), or leave the closing table with some cash in pocket to use for renovations, etc.

DISCLAIMER: This is not real estate, legal, or financial advice. Please contact your preferred attorney or financial adviser for help specific to your needs or issue.

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